AI Performance Marketing
Platform automation optimizes for the platform. We build the layer above it: clean conversion data, a profit-based signal fed back into every channel, and creative testing that runs continuously instead of quarterly. You get spend allocated to contribution margin, not to whichever campaign looks good in the ad manager.
“CAC keeps climbing, the platform dashboards all claim credit for the same conversion, and nobody can say which channel actually pays.”
Typical results
Inside the engagement
Scope is tailored after the audit, but this is the standard shape of the work.
- Server-side tracking, conversion API and consent-safe first-party data foundation
- Incrementality testing and media-mix modelling to find real, causal lift
- Predictive LTV scoring so bidding chases margin instead of raw volume
- Automated creative testing loops wired to the AI video and content pipelines
- Audience modelling and lookalike expansion from your CRM cohorts
- Cross-channel management: Google, Meta, LinkedIn, TikTok, YouTube, programmatic
- Live profit dashboard with per-channel contribution margin
The stack behind this service
We are deliberately unopinionated about vendors. If you already run something that works, we build on it instead of replacing it.
Services that pair well with this one
Want performance marketing working for you next quarter?
Book the free audit. We will show you what is currently costing you the most, what we would fix first, and what it takes to get there.
- Free 30-minute audit
- No retainer lock-in
- Reply within one business day