From invisible in ChatGPT to the category's cited source
Strong classic rankings, but competitors were being named by LLMs during vendor research. Non-brand demo requests had been flat for four quarters.
What we did
- Rebuilt the entity and topical map around how models retrieve the category
- Shipped 180 answer-first pages backed by original benchmark data
- Ran digital PR against the specific sources the models were citing
- Stood up citation tracking across five generative engines